Why the name Chapter 3?
Chapter 3 has a dual meaning, yet they both focus on helping leaders perform better. First and foremost, working with a good coach is like starting a new Chapter in your life. It signals a new beginning, a chance to evaluate a situation and take positive action in your career and life. Coaching is such a powerful catalyst for growth and improvement. There is no better way to think of our relationship than starting a new Chapter.
On a more personal note, after 20 years as a leader in corporate America and the successful sale of Victor Technologies, where our Founder, Jeff Ertel, sat on the Leadership Team, he explored what was next for him and did a lot of thinking, reading and reflecting.
In that reading, he was exposed to the concept of each person’s life having 4 Chapters:
Chapter 1 – your education and formationChapter 2 – your work and earning years> Chapter 3 – pursuing your passionChapter 4 – your slow down years
While reflecting, his passion around helping others succeed, get better, improve and become great leaders kept appearing in everything he explored. And, upon reviewing what role he liked most in corporate America, it became clear that Executive Coaching was where he got the most satisfaction.
Thus, his personal Chapter 3
is Coaching!
Jeff's Story and Beliefs
Our Founder, Jeff Ertel, spent 15 years on the Leadership teams of top companies such as Nestle USA and Victor Technologies International. Throughout his career, his roles included Human Resources, Brand Management, Sales and Purchasing. At his last company, Victor Technologies, the Private Equity owner concluded a very successful sale of the company to a competitor.
This sale gave Jeff time to think about what he enjoyed most, where he excelled and what was his passion. Very quickly he realized that Coaching, whether peers on the leadership team, high potential employees, or CEOs, energized him the most.
What ignited that passion? It simply was and is the deep enjoyment he got from helping leaders perform better. Supporting them to learn how others see them, providing insightful feedback and then co-developing ideas and plans on how to improve. The payoff was observing them become more successful.
As a Coach, Jeff takes a collaborative, flexible and pragmatic approach to both the client and the sponsoring organization’s needs. He is able to intuitively determine “what matters” to both, and work with a strong code of ethics and confidentiality for the client. He works with multiple assessment tools, but more importantly has great real world business experience he brings to bear on the situation. Jeff ‘s belief is that we can all become better, and his role is to stretch the candidate for as much improvement as is possible.
How It Works
We utilize a simple, direct and pragmatic 3-point process of Assessment, Awareness and Action.
The biggest part of the process is listening – listening to the client and listening to all those who provide feedback!
What our clients say
After receiving the lowest performance score of my career during my annual review, I turned to Jeff for guidance and support. We focused on two areas over the next 12 months.
First, we worked on being a stronger leader, which helped me understand that the "team" I represented was my peer group, not my group of direct reports. Second, he helped me focus on the "so what" when it came to providing updates and feedback during executive meetings. The response from my peers and CEO boosted my confidence and helped me become a more effective leader. Jeff is able to help people understand where improvement opportunities exist and coaches people honestly and with encouragement.
Joe Mueller – VP Sales, ESAB/Colfax
Jeff’s wide ranging skill set and experience, combined with an approachable style, makes him ideally suited to provide coaching resources to individuals seeking to improve their personal performance, and the performance of their organizations. Leveraging seasoned insights from a global commercial perspective that transcends traditional HR boundaries, Jeff provides trusted counsel and guidance to executives across multiple subject matter areas.
Lee Qualls – EVP, Chief Marketing Officer,
Victor Technologies International
Jeff brings all the critical qualities necessary to a successful coaching relationship -- integrity, intelligence, insight and a dedication to achieving his client's goals. He is engaging and listens well with a great ability to tease apart the important items from within complex situations. He always has a singular focus on achieving your agenda and will continually challenge your thinking to get at the best result. Asks great questions, bringing perspective, wisdom and business insight. I highly recommend him as a coach.
Tom O’Brien – VP HR,
Trinchero Family Estates
During my career at Nestle USA, I had the privilege of working for or with Jeff for over 10 years. I found Jeff to be a strong leader that could tackle extremely complex problems (HR or business) with ease while bringing stakeholders to consensus.
One of Jeff’s core strengths is his ability to coach others. His upbeat and positive style allows him to give the recipient tough feedback without breaking the person’s spirit. His patience and follow up manifest themselves in successful outcomes for the recipient and the organization.
I would not hesitate in recommending Jeff to prospective clients.
Bob Lowe – Director of Human Resources
Nestle USA - retired
Engagement Options
Each coaching assignment is unique, and we work with you to craft the right approach. Each program begins with a free, no obligation meeting with HR and/or the Coachee’s boss. Here are a few of our more popular programs.
3 month program
- Leadership Effectiveness Assessment
- Prep meeting with Boss or HR
- Feedback Session
- 2 follow-up meetings
- Cell phone access to Coach
6 month program
- Leadership Effectiveness Assessment
- Team Management Profile
- 1 on 1 prep meeting with Boss
- 1 on 1 prep meeting with HR
- 360° interviews with 4 people
- Feedback Session
- 5 follow-up meetings
- Cell phone access to Coach
12 month program
- Marshall Goldsmith Coaching Process
- 360° interviews with 12 people
- Stakeholder Centered meeting
- 1 on 1 prep meeting with Boss
- 1 on 1 prep meeting with HR
- Monthly Stakeholder follow-up
- 2 mini-surveys
- 12 follow-up meetings
- Cell phone access to Coach
What else does Chapter 3 offer?
In addition to Executive Coaching, Chapter 3 also has expertise in and offers consulting in:
- Merger, Acquisition and Divestiture
- Business Integration
- Restructuring
- Change Management
- Creating a Performance Culture
- Organization Design
- Performance Management
- Talent Development
- Succession Planning
- Talent Selection
Contact Us
If you would like to become an elite leader, please complete the following information.
Let's get started today!
